Full Service Marketing.

Strategy Planning and Thinking


Defining your Product Proposition  Particularly relevant for wineries under new ownership or in the early stages of development.

Global or market-specific strategy  Even the smallest businesses benefit from a marketing strategy and this is becoming essential in the crowded market place and with time poor customers.

Public Relations  Strategy planning to gain the most effective reach.

Targeting  How to reach your perfect audience.

Channel Strategy  How to direct your business to specific trade sectors.

Change Management  Assisting your business with the transition to new ownership or the next generation.

 

Elizabeth Berger, Consultant
Elizabeth Berger, Consultant

Activity and Execution


Bespoke Events  Launching a new wine or a vintage with maximum impact.

Packaging and Branding  Offering a global perspective.

Pricing and Budgeting  Essential when approaching new or multiple markets.

Brand Visibility Strategy  Raising awareness of your brand

Digital Marketing  Communicating with your audience and engaging with them to best effect

Wine Clubs & E-Commerce  Design and roll out of effective sales and communications portals

Public Relations  Launches, Communications, Journalists visits